You have already encountered several advertisements from the radio, television, or internet advertisements regarding mattresses in a box. Since the year 2014, there have been many companies that started producing these types of Canadian memory foam mattresses. Since then, the popularity of mattresses in a box skyrocketed.
Rise in Popularity
At first glance, one might think that having a mattress in a box makes no sense. Most people opt to test out the mattress first or see what it looks like firsthand. They would ask a store crew to lay out the mattress to see and feel it. Having a mattress stored inside a box means that you cannot test it out. With this in mind, why is the mattress in a box industry has been gaining popularity over the past several years?
Several companies producing mattresses in a box have emerged since the year 2014. Some of these companies include Casper, Purple, Leesa, Saatva, Tuft and Needle, Tulo, Helix, Snuz, Layla, among many others. Do we need all of these mattress-in-a-box companies? Why the sudden rise in popularity?
History of the Industry
The company Casper entered the industry of mattresses in a box. Because of modernization and the internet, several things went online. Most people can now shop from the comfort of their home and even have the convenience of having the product delivered right to their doorstep.
The same is true with mattresses. However, mattresses were one of the last things to enter the online scene. There are several reasons for this, but the most influential was the mere fact that you don’t always buy mattresses. Even experts recommend that you replace your mattress once every seven years.
Some people don’t heed that advice and keep their mattresses even longer. Nevertheless, the fact still holds that it is not every day that you need to buy a mattress. Perhaps one of the reasons why the mattress in a box industry has been on the rise is that more and more people have transitioned into shopping online and thus preferred convenience over having the luxury to test out the mattress in person.
Most online mattresses have decent offers such as cheaper products and the convenience of not going there in person to buy them. After the rise of Casper, several other companies followed. Many experts attribute this rapid rise in popularity to young adults nowadays who prefer to buy everything online.
More than that, technology played its role. Many mattresses have different specifications such as back support, better airflow that promotes cooling, etc. And lastly, I think more and more people are buying mattresses in a box because of the sheer number of advertisements that you can see almost everywhere. Technology has made this possible.
Final Thoughts
More and more people are valuing Mattresses & Sleep. Although people don’t always buy a mattress, there are millions of people in the world who are currently using the internet and are exposed to the dozens of mattress advertisements available. Many people nowadays, especially young adults, also prefer buying everything online. I mean, you can buy food, gadgets and even furniture. Why should you not add mattresses to the list?